This Is What I Do.

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Business & Career Blogging:

Why Entrepreneurs Are Animals—And How That Can Help You Get Ahead

Why Entrepreneurs Are Animals—And How That Can Help You Get Ahead

In this post for the Brazen Life blog at Brazen Careerist, I use insights from neuroscience research to explain why human behaviour in business isn’t as rational as we might like to believe.

Engagement: 66 comments & social shares

Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)

Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have)

When blogs and businesses release downloadable freebies, content is not king. Instead, the key is presentation. Here are 5 crucial steps to creating a popular download.

Engagement: 394 tweets, 99 Facebook Likes, 60 comments

The One Page of Your Blog That Everyone Wants to Read (And How to Optimise It)

The One Page of Your Blog That Everyone Wants to Read (And How to Optimise It)

In this post for Blogging Tips, I offer advice on how to optimise your About page using 3 simple tips that make it much more effective.

Engagement: 92 comments & social shares

Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

This post for Firepole Marketing suggests a simple way for entrepreneurs and small businesses to develop effective customer profiles for divergent brands or projects.

Engagement: 98 comments & social shares

5 Steps to Creating an Everlasting Gobstopper of Traffic

5 Steps to Creating an Everlasting Gobstopper of Traffic

In this guest post for Boost Blog Traffic, I explain the 5 steps that turn a single blog post into an unending source of targeted traffic to your website.

Engagement: 292 social shares, 60 comments

 

Lifestyle Blogging:

5 Steps to Fearlessly Asking for the Help You Need

5 Steps to Fearlessly Asking for the Help You Need

In this post for Everyday Bright, I look at the reasons people are afraid to ask for help, and the steps that we can take to beat this fear.

Engagement: 87 comments & social shares

Reading and Writing in Relationships: How Partners Encourage Learning and Enjoyment

Reading and Writing in Relationships: How Partners Encourage Learning and Enjoyment

In this post for Read Learn Write, I discuss ways for romantic partners to enjoy literacy together and increase their learning potential.

Engagement: 41 comments & social shares

Health Insurance News: Private Health Insurance Rebate and Medicare Levy Surcharge

Health Insurance News: Private Health Insurance Rebate and Medicare Levy Surcharge

Working for the Australian website Health Insurance Comparison, I created a series of informative blog posts on health-related news to help Australians make informed decisions about their health care options. Here’s one example.

 

Science & Technology Blogging:

 

 

Copywriting:

Web Copy for E&P Resourcing

Web Copy for E&P Resourcing

I consulted with this specialist oil & gas industry recruitment business to establish unique selling points and brand positioning, before creating website copy that rings true to their simple, personal yet professional approach.

 

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